ATS Corporate Cooperation

Our effort to secure official licenses of trucks to put into our games continues, now our focus is on Northern America. Courting the truck manufacturers – getting their attention and reaching the decision makers – is really not easy at all for a small company like SCS Software coming from outside of the transportation industry. The licensing negotiations in some cases take years to complete, and sometimes we are asked to prove that we are really taking this seriously.

Here is a little photo report we have just received from our friends at Kenworth/PACCAR. We have created a special demo based off an alpha build of American Truck Simulator for their corporate event, and they also tried to bounce it off the public to see the reaction. We are very excited to hear that both the company executives and the visitors of a science fair really liked the demo!

One more important step to give you fully licensed trucks in our American Truck Simulator.